Beautiful Tonight…
Posted: Sunday, May 29th, 2011
For most brides, trying on bridal gowns is an exciting ritual to be shared with family and friends. Everyone gathers at the dress shop to watch the transformation when the Perfect Dress is found. The bride steps out of the dressing room to oohs and ahhs, while mothers dab their eyes at the beautiful vision in front of them. 
Unfortunately, for many women, this is not the scene. Some brides are filled with anxiety and stress while searching for a gown that makes them feel and look beautiful.
During my own engagement, I flat out refused to go shopping for a dress. After much encouragement, a friend dragged me to a salon. Sadly, the experience was exactly as I had feared. The dresses only went to a size 20 (size 12 in normal sizes) and they had to hold the back together for me to “get an idea” of how it would eventually look.
Not only was I humiliated, but I was annoyed. Sadly, 14 years ago there were no other choice except to hire a seamstress and hope for the best.
Now there are options. Not only does Premier Bride’s Perfect Dress offer several styles and options, they have actual sample sizes for brides of all shape, size and personal style. A recent bride sent us a lovely letter that we wanted to share:
“I wanted to give my thanks to you and the whole team atPremierBride’sPerfect Dress for helping this plus sized girl feel beautiful on her wedding day. I’ll never forget all those other stores that turned me away because of my size. But you not only helped me with the perfect wedding gown but treated me with kindness. I thank you for that.”
- Mrs. Mickie (Gill) Hansen
(photo from Mrs. Hansen’s personal album)
Posted: Monday, May 9th, 2011


Congratulations to Stacy of Clovis, CA! She is our first Rogers Jewelry Co. diamond earring giveaway winner! Every month through November we’ll be giving away a pair of diamond earrings from Rogers Jewelry Co. just like the ones Stacy won. Every new bride who completes a bridal gown consultation will be entered for that month’s giveaway. It’s only open to first time consultations, so if you’re in the market for a bridal gown and you haven’t been by our store yet, be sure to schedule a time with one of our awesome consultants. You’ll have a great chance a winning a pair of these killer diamond studs for yourself!
New Essense and Ella Bridals Have Arrived
Posted: Friday, January 21st, 2011
We are very excited to host an Essense of Australia and Ella Bridals trunk show this weekend! Gowns that we normally do not have in stock from their new Spring 2011 lines have arrived for you to view and try on. They are only here Friday, Jan. 21 – Sunday, Jan. 23rd and during this weekend we’ll be offering 10% off any Essense or Ella gown. We strongly encourage appointments to be sure that you will be guaranteed to have the chance to try on these gowns. Appointments are still available for Sunday, Jan. 23rd. Call 559-439-2799 to make your appointment. It’s going to be a fun weekend! www.essensedesigns.com www.ellabridals.com
It’s Almost Bridal Show Time!
Posted: Thursday, January 6th, 2011
Premier Bride Showplace is coming up this Sunday, January 9th at the Fresno Convention Center. In preparation for this fabulous bridal show, we will only be open from 10am-1pm on Saturday, January 8th and we will be closed on Sunday, January 9th. You are more than welcome to visit our booth at Premier Bride Showplace on the 9th. Advance tickets are available at our store for $7 (cash only) or online at www.brideshowplace.com. Tickets will also be available at the door the day of the show for $9.
Beginning Monday, January 10th, we will resume our normal store hours. We look forward to showing off all of our gowns in the fashion show on Sunday and hope to see you there!
Holiday Hours
Posted: Monday, December 20th, 2010
Premier Bride’s Perfect Dress will have special holiday hours so that our staff may enjoy their time with their families. We do look forward to seeing you on the days we reopen and to spending that special time with our brides! Following are our holiday hours:
Monday, December 20th – closed
Tuesday, December 21st – 10am to 6pm
Wednesday, December 22nd – 10am to 6pm
Thursday, December 23rd – 10am to 7pm
Friday, December 24th and Saturday, December 25th – closed
Sunday, December 26th – 12pm to 5pm
Monday, December 27th – closed
Tuesday, December 28th – 10am to 6pm
Wednesday, December 29th – 10am to 6pm
Thursday, December 30th – 10am to 7pm
Friday, December 31st – 10am to 3pm
Saturday, January 1st – 10am to 5pm
Sunday, January 2nd – 12pm to 5pm
Our new bridal line, Kathy Ireland Weddings by 2Be Bride is a hit!
Posted: Monday, November 8th, 2010
We received the gowns for our trunk show, originally scheduled for Nov. 11 thru Nov. 14, very early so we were able to show them off this past weekend. Our brides loved them! We’ll have these gowns, not normally in stock, until the 14th. If you are looking for a unique gown from a line you haven’t seen before, you’ll want to come by to take a peek at these! In honor of the trunk show, we’re offering 10% off any of the Kathy Ireland gowns until Nov. 14th only. Don’t miss them while they’re here!
This Thursday, Nov. 11 we’ll have a fashion show showcasing these new gowns at 7pm during our 1st Anniversary Bash. Join us for some great food and beverages, meet all of the vendors that call the Premier Bride Wedding Center home, and win lots of prizes! For our brides who already purchased their gown from us, we’ll have a special drawing for a $300 bracelet. The event is free and we look forward to seeing many of you that evening!
We dressed the Emmy’s!
Posted: Thursday, September 9th, 2010
We had the honor of styling a client who attended the Emmy’s two weekends ago. He wore a black Calvin Klein tuxedo and accented it with a black shirt, tie, and vest. He looked amazing and yes he had a great time!
Trunk Show is in Full Swing!
Posted: Friday, August 27th, 2010
The store is bustling with brides and their guests and we are loving the response to Ella Bridals and Essense of Australia gowns. In addition to the $150.00 off these designers come take advantage of the 10% any accessories. This weekend only.
Essense of Australia trunk show gowns have arrived!
Posted: Wednesday, August 25th, 2010
Our trunk show gowns have arrived today and boy do we LOVE them! So many gowns in so many amazing fabrics and embellishments. Honestly, there is something for everyone and we want everyone to stop by and see them. They are only going to be here through September 2, 2010 so be sure to stop by and and save a $150.00 off any Essense of Australia or Ella bridal gown purchased now through the 2nd of September.
Several plus sized gowns have also been sent as part of this collection so come try some gowns on and have some fun with us this weekend!
Don’t forget we are also offering 10% off any of our accessories this weekend only!
Congratulations to
Posted: Tuesday, August 24th, 2010
Randi of Fresno, CA. She is our first raffle ticket winner. She won a free garter. We just pulled 10 new tickets so be sure to come on in and check your ticket to see if you are a winner. We still have great prizes available including a free veil!
Upcoming Dallas Market
Posted: Monday, August 23rd, 2010
We are shaking the dust off our cowboy boots and heading to Dallas for the upcoming Spring Market September 9-12th. We will be taking a close look at the upcoming Spring 2011 fashions and want your input. Who would you like to see us bring into our store? What other items do you think we should carry?
Just a reminder to all you Spring brides, now is the time to buy your gown so that you will have plenty of time to order your gown without paying for those “dreaded” rush fees and have enough time to alter it once it arrives.
New Store Hours-
Posted: Friday, August 20th, 2010
Announcing our “Fall” hours-
We just wanted to let everyone know that we will opening later on Mondays and Tuesdays. Beginning on August 23, 2010 we will open at noon on Monday and Tuesdays. If you need to come in earlier than that, then just give us call. We would be happy to accomodate you.
We apologize for any inconvenience and look forward to serving you!
Premier Bride Showplace- How much fun was that!?
Posted: Tuesday, August 17th, 2010
Thanks to everyone who stopped by our booth and participated in our fashion show. We had a blast meeting everyone and can’t wait to be of service to you. The response to our gowns and our brand-new Malis-Henderson accessories has been overwhelming. We also had a great time participating in the fashion show. And yes we know the feather boas were distracting…..:) We had to do something to catch your eye!
Remember that our trunk show sale for Malis-Henderson ends this Friday. Come in and order your accessories and receive 10% off. All items are special ordered and take 6-10 weeks to arrive so order early.
Also, don’t forget to make an appointment for our Essence of Australia and Ella bridal gown trunk show happening August 26th-29th. A representative from the designer will be on hand to personally assist you in finding your perfect dress! What an amazing experience. If you purchase your gown that weekend from either of those lines you will receive $150.00 off of your gown. That can’t be beat!
A special thank you to Maty’s chair covers and Simply Flowers for making our booth look amazing. Not to mention The Spectrum Salon and Spa who made our models from Devore Modeling Agency look fab.
Enjoy the pictures from the show and we looking forward to working with you!






Temporary Store Hours for the bridal show- This Weekend Only
Posted: Saturday, August 14th, 2010
Due to the upcoming bridal show this weekend we will be closing the store at 1:00 on Saturday August 14th and we will be closed all day on Sunday August 15th. We will preparing for the upcoming Premier Bride Showplace at the Fresno Convention Center. We hope to see you there.
Malis-Henderson Accessories Trunk Show has arrived
Posted: Wednesday, August 4th, 2010
If you have dreamed of wearing one-of-a-kind accessories on your wedding day that no one else has, then come visit this unique trunk show. We have dozens of veils, headpieces, earrings, necklaces, and bracelets to check out. All of these high-end pieces are truly stunning and will make you sparkle. They are vintage and runway inspired so you will feel extra special when you try them on. Any purchase made before August 15th is now 10% off. All pieces are special ordered and take approximately 6 weeks to arrive so order early. Visit www.mhtiara.com for a complete view of their collection. We promise you will LOVE these pieces.
Come visit us at the Premier Bride Showplace August 15th
Posted: Monday, August 2nd, 2010
We are eagerly preparing for the upcoming Premier Bride Showplace on August 15th. We have an exciting fashion show planned that will be a fun throw-back to the old Hollywood glamour era as well as a fabulous booth with live models! Come see the latest fall fashions from Maggie Sottero, Ella Bridals, Essence of Australia, and Augusta Jones. Including some of the latest tuxedo fashions. We will passing out free bachlorette veils (while supplies last) as well as valuable discounts for our upcoming Ella Bridals and Essence of Australia trunk show the weekend of August 27th.
Show tickets are available at the store so come on in and say “hi”. Exact change is required since we are selling tickets on behalf of a seperate business.
Discount corner is now ready
Posted: Saturday, July 31st, 2010
If you are looking for some beautiful gowns that are easy on your wallet be sure to check out our discount corner. All of these gowns are 20% or more off of there original prices. Some are only $99.00. Wow!
Plus size Maggie Sottero Gowns have arrived
Posted: Saturday, July 31st, 2010
Hi all,
Be sure to check out our Maggie Sottero gowns for Fall 2010. We have several sizes that are available to try on so matter what your size, come see why Maggie is the number one designer in country. You won’t be sorry.
Welcome, Kayza
Posted: Thursday, July 29th, 2010
We are pleased to announce the newest bridal consultant to our team. Kayza has years of experience in the bridal industry and speaks spanish. We are excited to have her. Welcome, Kayza.
Just arrived
Posted: Wednesday, July 28th, 2010
Did you know that we now offer a nice collection of gifts for the bride and her bridesmaids? We now offer “bling” t-shirts, tanks, bags, and hats. They can all be customized or you can choose from our current selection. Be sure to check out our adorable flower girl shirts. We also have some very cute collectible and fun things that you might not think of. Everything is less than $30.00 and is gift wrapped free of charge.
We also just got in some fabulous items from the Mindi Weiss collection. Come see our silk duponi ring bear pillows, “Bride” night shirts, garter sets, and more. You won’t belive how reasonable it all is.
Just today we got in a new selection of bridal purses and 2 more shoe styles. Be sure to visit and see what’s new with us.
Don’t forget to visit us at the Premie Bride Showplace on August 15th. Advanced tickets can be purchased from us. Exact change is required.
Maggie Trunk Show a success!
Posted: Tuesday, July 20th, 2010
Thank you to everyone who came out last weekend and participated in our Maggie Sottero trunk show. We had a great time meeting everyone and we hope all of you had a great time during the fashion show/brunch. We hope that meeting all of the other great vendors in the wedding center will help plan your wedding.
Mark your calendars for our next trunk show featuring Essence of Australia which will be happening the weekend of August of 27th. Any Essence of Australia gown purchased during that weekend will receive a $150.00 off! We will also have a representative from that designer on hand to personally answer any questions or suggest some great styles that would be perfect for you.
We also hope to see all of you at the Premier Bride Showplace Wedding show August 15th. Advanced tickets are on sale at our store so stop in and introduce yourself.
Maggie Sottero Trunk Show and champagne brunch
Posted: Monday, July 12th, 2010
If you have every wondered why Maggie Sottero is the number gown designer in the country then be sure to stop by the store this weekend. In addition to our normal inventory we will have an additional 24 gowns to offer you for this weekend only. Appointments are HIGHLY receommended as we will be busy. We still have a few slots available on Friday and Sunday and only a couple left for Saturday. Be sure to call the store today to secure your appointment. If you buy a Maggie Sottero gown this weekend you will also receive a free veil (up to a $100.00).
We will be hosting a fashion show and champagne brunch this Sunday. Tickets are only $7.00 each. Come by and get your tickets today.
Augusta Jones Trunk Show
Posted: Friday, July 2nd, 2010
We have been the lucky recepients of a fabulous Trunk Show collection of couture gowns from Augusta Jones. We have 30 dresses not normally in stock available to try on from now through August 11th. We are the only bridal shop in California with these esquisite gowns! Want extra beading? Sure! A neckline change? Sure! Anything you want on these dresses can be customized for a small fee just for YOU!Come try these on before you go anywhere else to find your perfect dress!!

Maggie Sottero Trunk Show
Posted: Friday, July 2nd, 2010
Friday, July 16th – Saturday, July 17th – Sunday, July 18th
This is a FREE event. Don’t miss this rare opportunity!! Maggie Sottero is the nation’s #1 bridal gown designer. Due to the popularity of this line, appointments are strongly encouraged.
What is a trunk show??? Trunk shows are exciting events where the latest and breathtaking styles are presented. A large number of additional Maggie Sottero styles that are not regularly in stock will be on hand for brides to try on, only at Premier Bride’s Perfect Dress!!
Call us at (559) 439- 2799 to make your appointment today!
Michelle
Posted: Friday, July 2nd, 2010
Congratulations to our very first bride Michelle on her recent wedding! Her wedding was gorgeous! Doesn’t she look stunning in her gown??? Her bridesmaids dresses were also purchased at Premier Bride’s Perfect Dress!! What a loyal bride! Congratulations again to such a beautiful bride!! We wish you a lifetime of hapiness!!
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SALE!!! This weekend only!!
Posted: Friday, July 2nd, 2010
This weekend only, take an additional 20% off all veils, headpieces, shoes, and accesories! Hurry in to buy all your accesssories for your Perfect Dress !!
Dress of the Week – Megan by Maggie Sottero
Posted: Friday, July 2nd, 2010
This week our featured gown is Megan by Maggie Sottero. This dress is $100 of this week only! Megan is an A-line gown with scoop neckline and corset closure. This style features a light, airy fabrication in shimmering Crystal Organza. A tiered fluted drape overlay cascades from beautifully constructed taffeta and tulle.
May 18 thru May 24
Dress of the week- Kelly by Augusta Jones
Posted: Friday, July 2nd, 2010
Kelly by Augusta Jones is our new Dress of the Week! Kelly is $100 off this week only, so if you think this may be the perfect dress for you, now’s the time to try her on! This elegant dress is a ruched one shoulder gown with floral detail on a fit and flare skirt, accented with lace. Just perfect for a garden or outdoor wedding! 559-439-2799
Internet Purchases…Buyer BEWARE
Posted: Friday, July 2nd, 2010
Okay. Here is a sad story. We had a bride come into the store today who purchased her gown off of the internet. It was SUPPOSED to be an exact copy of the Sabelle gown from Maggie Sottero. WRONG!!
The hem was different heights. The train was cut unevenly. The bust was two sizes too big while the waist was too small. The flowers were in the wrong spots. There were two different laces and the gown was the wrong color!
This poor bride-to-be thought she was getting a great deal by paying only $200.00 for this knock off. The gown she thought she was buying retails for $1800.00. She is now faced with the decision of whether or not to pay for alterations to adjust the gown as it should be for over double what she paid or buy a new gown altogether.
In this economy we know that brides are budget conscious and are looking for great deals. We get it and we don’t blame them. However, when it comes to the wedding gown of your dreams don’t leave it to what you think is a great deal on the internet. Come on in to our store. Try the gowns on and experience the difference. Feel the difference. You would be surprised at what you might find that fits your budget. Especially if you communicate your price point to our consultants. They are there to help you find the “perfect dress” no matter what you budget is.
If the deal is too good to be true. It is!!! Buy local and feel confident about your purchase.
Chicago Show- Buying for the fall line
Posted: Friday, July 2nd, 2010
The three of us had such a fun time in Chicago! We bought some great things in Chicago to bring into our store and we can’t wait to show them to you.
We bought shoes that are in stock and in your size so come check them out! We also expanded our Mother’s line which should be arriving any day. We also decided to bring in Wtoo Bridesmaids by Watters and Watters as well as Ella bridal gowns by Essence of Australia. Both of those lines should be arriving in June. We also got a sneak peak of Maggie Sottero’s bridal gowns for Fall 2010. Are we in love!
Maggie Sottero has done a great job of creating elegance and style and combining it with a great fit that all of you have come to expect. All of these gowns are less than $2000.00 with the majority of them for less than $1500.00. Amazing prices for such a beautiful gown.
We had a hard time deciding what lines to bring in. If anyone has any suggestions or questions be sure to give us a call at 559-439-2799 or visit us at www.fresnobridalsalon.com.
Wedding Gown Preservation
Posted: Friday, July 2nd, 2010
Premier Bride’s Perfect Dress now offers Wedding Gown Preservation. Please give us a call or stop by the store for more details. This is a great way to ensure that your very special bridal gown and accesories ill be professionally cleaned after your wedding and you will receive a 20 year guarantee cerficate. Your gown will be sent back to you in a preservation box with a window for easy viewing. Mention that you saw this on our blog and you will receive $25 off your order for preservation.
Mother’s Day
Posted: Friday, July 2nd, 2010
We will be closed on Sunday, May 9th in honor of Mother’s Day. We are sorry for any inconvenience this may cause, but we will back in the store on Monday, May 10th at 10am. Don’t forget to get something special for the women in your life!